Curviness Clothing is the brainchild of Sarah, who is passionate about giving plus sized women a more environmentally friendly choice when buying clothing. During a period of serious health issues and several surgeries, Sarah who was previously a size 22 ,went down to a size 18 and up to a 32, hitting every size in between. At a time where sustainability is in such focus, particularly in the fashion industry, Sarah didn't want to buy brand new clothes every month, especially with the knowledge that they wouldn't fit or be worn again after such a short period, so she turned to pre-loved buying forums. She discovered how few options were actually out there for plus sized women. Armed with the experience of those frustrations, she created Curviness Clothing; an online shop selling singular pieces in sizes 18 and up. They are all pre-loved, some still with their original tags on. Stock changes regularly and has something for everyone's budget.